Fresh Gourmet Company is expanding its citrus line to meet the growing demand for high-quality lemon and lime juices. Italia Garden, a Fresh Gourmet Co. brand, now offers authentic Italian citrus juices in an updated elegant design and a wider range of options, including organic (4 oz.) and conventional (7 oz. and 16 oz.) sizes.
L-R: Giancarlo Polenghi, Filippo Scandellari
The lemon juices, made from hand-selected crops grown in Italy, are not from concentrate and deliver a fresh, vibrant taste. Giancarlo Polenghi, the Italian family company behind Italia Garden, has long been known as "the lemon specialist." Filippo Scandellari, CEO of Giancarlo Polenghi, says "Our lemons are sun-ripened and hand-picked from the rich volcanic terroir of Sicily. This meticulous care ensures that every bottle captures the true essence of Italy—perfect for those who appreciate authenticity and superior taste."
The newly designed bottle reflects its heritage and dedication to artisanal quality and features Giancarlo Polenghi's seal on every bottle.
According to NielsenIQ, over 60 percent of U.S. consumers actively seek premium, authentic ingredients in their beverages. This shift is fueling growth in niche markets—such as Italian lemon and lime juice—where product quality and origin are key factors in consumer purchasing decisions. Italia Garden's success is part of a larger trend toward global luxury foods, which is projected to grow at a CAGR of 16.66 percent from 2023 to 2030 (Zion Market Research).
L: Italian Garden field worker; right: Samantha McCaul
Retailers will find that the juices complement Fresh Gourmet Co.'s Concord citrus lineup. Whether customers seek Concord's budget-friendly options or prefer the premium taste of Italia Garden, this expanded selection ensures there's a fit for every shopper's needs.
"We developed Italia Garden based on extensive market research to expand our citrus juice offerings and meet the demand for high-quality products," said Samantha McCaul, senior marketing manager at Fresh Gourmet Company. "These juices, sourced from rich soil and minimally processed, use only the finest lemons—thanks to our partnership with renowned Italian grower Giancarlo Polenghi."
The newly designed bottle reflects its heritage and dedication to artisanal quality and features Giancarlo Polenghi's seal on every bottle.
The new Italia Garden lemon and lime juices are available in display-ready cases–the brand's signature lemon juice floor display holds 144 bottles. Additionally, Italia Garden recommends secondary displays in the seafood section during key sales periods, such as Easter and Lent. With seafood emerging as the top luxury food segment in recent years (Zion Market Research), it presents an opportunity to position Italia Garden as a complementary premium product in that department.
For more information:
Fresh Gourmet Company
Tel: +1 (888) 958-6921
hello@freshgourmetcompany.com
https://www.freshgourmetcompany.com/