Jessie Gunn has been named trade show and events director for The New York Produce Show and Conference. Phoenix Media Network Inc. has hired Carlos Sanchez as account executive to help lead sales across the southern United States.
Gunn will lead planning and marketing initiatives for the conference, which will celebrate its 15th anniversary in Manhattan on Dec. 2-4. "We are thrilled to have Jessie and Carlos on our team, both proven leaders in their realms in fresh produce," says Ken Whitacre, chief executive and co-founder of the company. "We have an outstanding educational lineup and numerous receptions in the works for the New York show and are refreshing our overall portfolio to heighten experiences for produce buyers and sellers. They will both be instrumental in continuing that momentum."
Gunn has directed marketing and business growth at her company Dohi for more than 18 years. She was previously VP of marketing and events at Farm Journal, helping to elevate the company's Global Organic Produce Expo (GOPEX) as well as the West Coast Produce Expo. Gunn also spent five years as VP of marketing for Wholesum and seven years as events, promotions, and marketing director at Harley-Davidson Motor Company.
L-R: Jessie Gunn, Carlos Sanchez
In her new role, she will co-lead the formulation of high-level event strategies for the New York Produce Show, including working with exhibitors, managing operations, and providing support on marketing, branding, social media, and education initiatives.
"Jessie's event experience, marketing skills, and creative vision no doubt will help us strengthen the New York show," says Chris Burt, director of editorial and content strategy at Phoenix Media. "She is a dynamic and personable leader who understands the intricacies of fresh produce."
Before Phoenix Media, Sanchez spent more than nine years as a field and service representative at Blue Book Services, Inc., including having a front-facing presence at most produce industry events. Like Gunn, he will not only be making connections with exhibitors and sponsors, but also promoting Produce Business.
"I have participated in the New York Show several times and I enjoy it very much because there's so much energy and excitement and plenty of large-scale buyers," says Sanchez. "Produce is a fascinating industry, and it is always evolving. No day is equal to the next."
"Carlos brings fresh produce industry experience and knowledge of print, digital, and tradeshow marketing," said Jim Bartelson, senior vice president for Phoenix Media Network. "Clients value his creative energy in helping to bring their promotional campaigns to life."
For more information:
Phoenix Media Network
Tel: +1 (561) 994-1118
info@phoenixmedianet.com
https://www.phoenixmedianet.com/