The United States holds 66 per cent of Taiwan's tree nut market, with 2024 imports rising 19 per cent to nearly 13,000 metric tons, valued at USD 76 million. Lower 2023 crop costs led to upfront stockpiling, attracting new importers who expanded product variety and premium offerings to differentiate in the market. The core consumer base (ages 45-74) is health-conscious and willing to pay for high-quality tree nuts. Taiwan's aging population, officially becoming an "elderly society" in 2025, is expected to further drive demand.
The United States remains the dominant supplier of tree nuts1 to Taiwan, holding 66 per cent of the market. In 2024, Taiwan imported nearly 13,000 metric tons of U.S. tree nuts, a 19 per cent increase from 2023, reaching USD 76 million. This growth is primarily attributed to upfront stockpiling in response to the lower ingredient costs of the 2023 U.S. crop.
The price advantage encouraged new importers to enter the market, some investing in roasting facilities and launching branded tree nut snacks. This influx of competition expanded product variety, introduced premium product specifications, and widened consumption occasions, aiming to attract younger consumers.
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