Vanguard Group International, BLOOM FRESH and SHB Group, involved in growing, shipping, breeding and commercializing table grapes, have partnered to host a series of in-person premium grape tasting events. These events took place from February 7 to February 28, 2025, in 11 selected supermarkets across Jakarta.
Following the container opening on February 6, consumers have experienced the exquisite Ivory™ grape variety at major Indonesian retailers. This exclusive opportunity allows shoppers to discover the Ivory™ grapes, freshly arrived from Peru.
The daily tastings provided Indonesian consumers with the first chance to savor BLOOM FRESH's Ivory™ grapes from Peru at top supermarkets, including Ranch Market, Farmers Market, AEON, Yogya, and Hypermart. This green grape boasts a uniform berry with a sweet, clean finish. The taste and crunch of Ivory™ make it a favorite among customers.
© Vanguard International
"Those activities in-store are a great way to educate our global consumers around the wonderful tasting profile IvoryTM offer. We aim to achieve the highest standards in quality in the production and commercialization of our table grapes from Peru and are proud to supply the Indonesian market with uniform, sweet, crunchy IvoryTM, shared Yuyuh Sukmana, Regional Manager Southeast Asia of The Vanguard Group International Group.
Josep Estiarte, CEO of BLOOM FRESH explains "Consumption is expected to increase in the coming years in Indonesia. Also, table grape imports are steadily gaining market share in the produce category, positioning them as the third leading fruit import. In-store activations are crucial for raising awareness about premium, seedless, sweet, and crunchy varieties, such as Ivory™, which is an excellent choice for Indonesian consumers."
BLOOM FRESH has been involved in fruit breeding for more than 20 years, developing new table grape varieties and licensing their production around the world.
"Promoting seedless green grapes offers consumers a delightful experience with their sweet, crunchy, and convenient qualities. These premium varieties, like Ivory™, not only enhance the enjoyment of fresh produce but also encourage healthier snacking habits, making them a perfect choice for every household.", Marketing Manager Ressa Lesnawati from SHB Group said.
© Vanguard International
Collaboration among producers, marketers, and breeders is essential for the successful promotion of fresh table grapes. Producers ensure the consistent supply of high-quality grapes, while breeders develop new, appealing varieties, naturally, that meet consumer preferences for taste, texture, and convenience. Marketers play a crucial role in creating awareness and demand through targeted campaigns and in-store activations. By working together, Vanguard, SHB and BLOOM FRESH effectively highlight the benefits of premium, seedless, and flavorful grapes, driving consumer interest and boosting overall market growth. This synergy not only enhances the consumer experience but also supports the sustainability and profitability of the grape industry.
© Bloom FreshContact: Marie-Anne de Béjarry
BLOOM FRESH
marieanne.debejarry@bloomfreshglobal.com
www.bloomfreshglobal.com
www.vanguardteam.com
www.shbgroup.co.id