‘Find the Golden Kiwi’
New app to introduce Zespri SunGold kiwi
Zespri Europe Marketing Manager Nele Moorthamers explains the app combines the physical and digital worlds with an injection of fun. “Our consumers can ‘Find the Golden Kiwi’ by downloading the Zespri Kiwi Fun/Zespri Magic app and scanning the sticker on their Zespri SunGold Kiwifruit to enter a magical Zespri world where they can test their luck and win great prizes.
Zespri Kiwi Fun integrates two applications: a contest linked to the purchase of Zespri SunGold and a game dedicated to kids. Kids love the sweet, refreshing taste of Zespri SunGold and the Zespri Color App builds on that connection by bringing 2D images of kiwifruit mascots to life and letting them create their own augmented reality content, building a strong brand association.
“Pre-packed Zespri SunGold Kiwifruit this season includes a drawing of Zespri mascots – when the drawings are scanned by phones with the app, they come to life and kids can make them fly, dance and play football, bringing to life the vitality and fun of Zespri for our youngest fans.,” says Ms Moorthamers.
This application appeals to the imagination and creativity of children and is a new way for Zespri to engage with a key audience. The Zespri Color App is launched as a dedicated retail promotion at Colruyt in Belgium, Jumbo and Hoogvliet in the Netherlands. In Italy, it will be promoted from September onwards.
The ‘Find the Golden Kiwi’ and kids app are two different ways to catch the attention of European consumers in the summer time to build engagement and encourage people to experience the unique taste of Zespri SunGold Kiwifruit for the first time.
The app, available in the Apple Store and Google Play, is already live in Belgium, Italy and the Netherlands.
For more information:
Nele Moorthamers
Zespri
Tel: + 32 3 201 08 05
Fax: +32 3 201 08 88
Email: [email protected]
www.zespri.eu
www.zesprikids.com