The list of eco-friendly fruits and vegetables ‘Demain la Terre’ (Tomorrow’s Earth) is growing with the arrival of 10 new products.
In mid-May, Fruits Rouges & Co. added Mirabelle plums to its Terre la Terre® compliant list of fruits. In early June, Saveurs de Clos peaches and nectarines were checked and validated. Mid-July, it was the turn of sweet potatoes and potatoes of the Ferme de Normandie. In September, they were joined by Pomliberty® potatoes from Pomly. In mid-October, the Picvert young shoots of salads and curly were, in turn, approved. Recently, Kultive's peppers and eggplants – Kultive's cucumbers were already certified - have been approved by Demain la Terre’s Charter Control Committee.
Fruits Rouges & Co. specializes in the production and commercialization of a full range of fresh fruit all year round, frozen fruit and fruit purées/coulis. Committed to respecting both the Earth and people, the development of Fruits Rouges & Co. naturally integrates CSR and Sustainable Development criteria. Founding member of Demain la Terre, Fruits Rouges & Co. is adding Mirabelle plums to its long list of Charter compliant fruits this year.
With the production of 16,000 tons, Saveurs des Clos is one of the major French peach-nectarine production and commercialization companies. Quality has always been the watchword of the 40 producers of the Roussillon cooperative and business partners, in order to guarantee their customers eco-friendliness and food safety. Already committed to several charters and quality certifications, Saveurs des Clos has taken another step forward by transitioning from the CSR compliance audit to the Terre la Terre® Charter for its peaches and nectarines.
Change of scenery for the Ferme de Normandie and its passionate potato producers. Established in Seine-Maritime, Pierre-Yves Ménager and his associates take advantage of a unique area, with limestone soil and a cool and healthy climate. Their goal is to make the potato a high-end product associated with the enjoyment of good food and French gastronomy. This approach also involves recognizing their good environmental, economic and social practices. Their approach has now been validated by obtaining their certificate of compliance with the Terre la Terre® Charter for their potatoes and sweet potatoes.
SAS Pomly is a potato production and packaging company managed by Thomas Ducamps and Arnaud Lambert. Their leitmotif: to do good and beautiful while respecting the producer, the product and the consumer. Thus, Pomly's association with Demain la Terre was the logical continuation of their commitment to a societal and environmental approach. Today, a new milestone is reached, as their Pomliberty® potatoes passed the first compliance audit of the Demain la Terre® Charter.
Another Picardy company associated with Demain la Terre: Picvert. The company, with at its head Jacques Deramecourt, specializes in the production and packaging of young shoots of salad (lettuce, spinach, arugula and lamb’s lettuce) and curled endives. Vegetable production, integrated in the rotations of traditional large-scale crops (cereals, sugar beet ...) in Picardy, and the conditioning of the young shoots have been declared compliant with the frame of reference of Demain la Terre.
Kultive brings together 50 market gardeners who are firmly committed to sharing their knowledge, skills and values to produce greenhouse vegetables in a sustainable way. Kultive cucumbers are already certified by Demain la Terre. Their specifications also apply to peppers and eggplants produced by Kultive.
The list of Demain la Terre eco-friendly fruits and vegetables now includes thirty products. Potatoes, sweet potatoes, onions, shallots, carrots, cucumbers, eggplants, peppers, tomatoes, red beet, leeks, apples, pears, melons, peaches, nectarines, mirabelle plums, strawberries, blackcurrants, blackberries, redcurrants, raspberries, blueberries, rhubarb, young salad and curly endives. This represents a total of 165,000 tons, more than 1.25% of French fruit and vegetable production.
The association Demain la Terre, created in 2004, now brings together 13 agricultural fruit and vegetable companies, united around the same vision of agriculture and sustainable development, combining environmental/biodiversity, economic and social aspects. Demain la Terre has developed its own specifications, the Demain la Terre Charter, which aims at providing consumers with credible evidence of producer commitment, focused on three priorities: health, quality and respect for people and the environment. Its practical application is monitored annually by an independent body.
More than 165,000 tons of fruits and vegetables are "certified" Demain la Terre. It is the CSR reference in fruit and vegetable agriculture, a third option in addition to conventional agriculture and organic farming. Demain la Terre is one of the founding members of the Collective ‘the Third Way of Responsible Agricultural Sectors’.