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China: "We target high-end markets with our yellow dragon fruit"

“The thornless yellow dragon fruit we offer is an Israeli variety, available from early August to December each year. Compared with traditional dragon fruit, fresh yellow dragon fruit tastes better although its price is much higher. The brix level of winter fruit can reach as high as 19-21 degrees." Mr. Chen of Guangzhou Dadunyuan Agricultural Development Co., Ltd. said.

Thornless yellow dragon fruit

Thornless yellow dragon fruit

“Yellow dragon fruit is divided into thorny and thornless varieties. The thornless variety is better for storage and transportation and has higher yields and stronger disease resistance. Although the price of the thorny variety is higher at the moment, I believe that as consumer awareness deepens, the thornless variety will take up an equal market share in the future.”

Thornless yellow dragon fruit

Thornless yellow dragon fruit

“Yellow dragon fruit cultivation is still in the experimental stage across China, and the total acreage dedicated to this fruit is very limited. This is mainly because it is still an emerging fruit, and its taste and sweetness need the support of mature planting techniques and management."

Thornless yellow dragon fruit

Thornless yellow dragon fruit

“As the supply of this variety is very limited, we mainly target high-end channels, supermarkets, and e-commerce platforms to expand our sales. At the same time, we plan to build our own brand and launch gift packs of 4 pieces. I believe that the sales prospect of this fruit is very promising, especially during the Mid-Autumn and National Day holiday, which is a period of the largest availability and also a golden sales window. This is a big advantage for us. In addition, we also supply red dragon fruit and Maogu mandarins.” 

For more information:

Mr. Chen
Guangzhou Dadunyuan Agricultural Development Co., Ltd.
Tel.: +86 137 2579 9280
Email: [email protected]

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