Spreafico will be Tango Fruit's exclusive partner to expand the Eurosemillas brand in the Italian market. The alliance will be presented at Fruit Logistica, which will be held in Berlin. There, the operator will have its own stand and will showcase this brand's new formats and differentiated packaging. The agreement will allow Spreafico to expand its range of premium fruits - which already includes Zespri kiwis, Angelys pear, and high-quality tropical fruit - with one of the seedless mandarins that has greater acceptance among consumers and achieves the best price.
Tango Fruit stand in a supermarket
In turn, Tango Fruit will work with one of the leading Italian fruit and vegetable companies. Spreafico has 65 years of experience in the sector, a turnover exceeding 350 million euro, eight distribution warehouses, and logistics centers, as well as a strong penetration both in large distribution and in the wholesale markets of Milan, Bologna, Verona, and Rome, where it also has its own facilities.
Spreafico's logistics center in Dolzago
The agreement among both companies will entail strong joint promotional investments in the launch phase and in the coming years. It will even allow Tango Fruit to benefit from the implementation of Spreafico in the Horeca or catering channel; so it could be served during the flights of certain airlines or cruise ships.
The plan designed for Tango Fruit fits the philosophy of this global and bee-friendly mandarin. By combining the Mediterranean productions with those of the southern hemisphere, its presence in the Italian market will increase until they can supply the market throughout the whole year in the not too distant future. The sustainable nature of this variety - which favors the pollinator activity of insects - is consistent with the environmental respect policy that Spreafico promotes in its product range. That's why Tango Fruit's brand image, a smiling bee, will be the protagonist of the promotions in which they are already working.
Tango Fruit packaging designed for Spreafico
The project has a third large Spanish citrus operator that, together with a second certified exporter, will be responsible for supplying the Tango Fruit produced in Spain in the four attractive packagings that have been designed for the Italian market. In the medium term and as the sales network is consolidated, Spreafico plans to operate with suppliers in Italy, where production is still only incipient. The supply in the counter season will be maintained with fruit from authorized exporters from Peru and South Africa.
Tango Fruit has similar exclusive agreements with operators from other European markets and another commercial alliance with the leading supermarket chain in South Africa, Checkers.
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