"The campaign started a few weeks ago and we are struggling to satisfy everyone. Market demand is growing steadily and, despite the expansion of production, the quantities are still inadequate". This is what Pietro Ciardiello (pictured below) says, with both great enthusiasm and just enough concern.
"SìBon is rapidly gaining ground both in Italian and in Central Europe modern distribution, and the rotation in the sales points is remarkably high. Compared to 2019, demand has doubled," continues Ciardiello. "The only issue is a slight drop in price - an unavoidable consequence of the devaluations of the Spanish product - which fortunately does not have a significant impact. On average the price is 4.5 euros/kg".
"In fact - continues Ciardiello - the attractive force of the brand, which can easily capture the interest of the consumer, and the quality standard, which always guarantees the best possible taste, are rewarding us. It is no coincidence that the brand does not represent only one variety, but a flexible range within the same campaign. The reason is simple: the best times of each variety are not identical. And SìBon offers this or that variety only in the period in which each is at the best of its organoleptic expression".
"With the same logic, we follow with great attention the work of the research sector and we are always ready to evaluate alternative varieties, as long as these adapt well to our soil and climate environment and live up to the quality standard set by the brand. So in the future, even in the near future, it is possible that in addition to the current varieties, SìBon may accept others under its name".
However, the consumer does not care that its name is Sabrina, Melissa, Rossetta or anything else, what matters is that the beautiful-looking strawberry, offered in a neat and ecological packaging, is really tasty and does not disappoint expectations. That is SiBon's recipe for success," concludes Ciardiello.
Contacts
Cooperativa Sole
Via della Repubblica n. 70
81030 Parete (Ce)
Tel.: (+39) 081 5036887
Fax: (+39) 081 5035111
Email: info@coopsole.it
Web: www.coopsole.it