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Unique quality brings this product high recognitions

Mountain pear becoming a differentiated product in Europe

"Mountain Pear is a brand that we have been using for our overseas business, which was successfully registered in 2019. Although it’s a new brand, it has won recognition in overseas markets thanks to our good corporate image and reliable product quality,” Mr. Wang of Wang Zeng International Ltd shared.

Mr. Wang of Wang Zeng International Ltd inspecting the orchard

“Current prices in European countries such as the United Kingdom and the Netherlands have not fluctuated much compared to the same period in previous years, within the normal range of 3% -5%. Generally speaking, there are many factors that cause prices to fluctuate. The domestic aspect mainly comes from rising production costs, such as packaging materials, labor, and logistics, while the international aspect mainly comes from the fluctuating exchange rates and shifts in market supply and demand in consumer markets. "

Mountain pears

“We had a big harvest in 2019, but the production this season is expected to be significantly lower. The main reason is that the sudden freezing temperatures and snowfall in early April that affected large acreages have damaged ​​pear blossoms, which will result in lower production and may lead to a direct impact on the pear market in 2020. We predict that prices this year may rise. "

"Compared with previous years, our sales this year in the UK and European markets have been stable, and further development has been achieved. The global pandemic this year has affected the sales of the overall fruit and vegetable market to a certain extent, mainly due to the lockdown measures adopted by European countries such as the United Kingdom to effectively control the situation. Other factors have also affected sales. For example, more diversified produce varieties have expanded the consumers’ choice range."

Mountain pears

"In recent years, with the volume of Chinese pears exported to European markets increasing year by year, the market competition has become more intense. The challenge we face at Mountain Pear lies in consumer awareness, but we are still very confident in our products. Compared with other varieties, firstly, the supply period of the mountain pear is longer, from mid-September to August of the following year. Secondly, apart from very good eating quality, sweet and fragrant, crunchy, and juicy, it also has high nutritional and medical value thanks to various vitamins and other minerals that are highly beneficial to the human body. "

"The name ‘mountain pear’ partly originates from the special geographical location on which it grows - a mountain plateau with a height of 800-1200 meters. This area boasts thick soil layers, fertile soil, moderate rainfall, enough sunshine, and big temperature differences between day and night, which bring the pear its unique flavor. The name is also closely connected with our long history of the Loess Plateau. "

Mountain pears

"We mainly focus on exports. At present, more than 90% of our high-quality products are marketed to premium markets such as the United Kingdom and other European countries. In order to better build our own brand and expand our European markets, we sincerely hope and welcome interested buyers from different countries to get in touch with us to explore business opportunities. At the same time, we also attach great importance to exploring potential customers in wholesale markets and supermarkets in China's first- and second-tier cities, hoping to win over the local markets with our high-standard production model and continuous and stable logistics and supply. "

Hongyang Fruit Industry Co., Ltd. (HY) is a producer and supplier with more than 40 years of professional cultivation and management of mountain pears. The company's main business is to export to premium markets in Europe, such as the United Kingdom and the Netherlands. Our company currently has a growing center of about 1,500 mu, which is about 100 hectares. Led by the concept of specialized production, standardization, and internationalization, HY focuses on providing overseas customers with high-quality and green fresh plateau grown produce with a unique flavor.

Contact Info:
Qi Xian Hong Yang Fruit Industry Co., Ltd (China Headquarters)
Company address: NO.3 BUILDING, FUQIANG STREET, YAN MAN VILLAGE, GUXIAN TOWN, QI XIAN, JINZHONG SHANXI PROVINCE. CHINA
Tel.: +86 151 1067 8125

Wang Zeng International Ltd (UK branch)
Company address: 80 Baddow Road, Chelmsford, Essex, CM2 7PJ
Company registration number: 10195637 VAT No: 291518490
Website: wangzengInternational.com
Landline: +44 (0) 1612229198
Mobile: +447427675299
Email: [email protected]

 

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