On-demand delivery firm GoBEBA has entered a deal with Twiga Foods to deliver fresh farm produce from farmers to online consumers. The deal will see consumers within and in the outskirts of Nairobi such as Thika, Kahawa, Rongai, and Syokimau, access fresh Twiga Foods produce from GoBEBA, while increasing demand of farm-fresh produce to online platforms.
GoBEBA becomes the 5th on-demand delivery firm to partner with Twiga Foods, increasing the supply of quality and affordable fresh produce to online consumers and creating increased market demand for farmers.
The platform will now provide fresh fruits and vegetables including potatoes, bananas, and kales among others to customers visiting their platform. A fresh food bundle containing 25Kgs of produce will cost Ksh1800 only and will include potatoes, onions, carrots, capsicum, avocado, oranges, watermelon and pineapple making it significantly cheaper than supermarket prices.
According to GoBEBA CEO & Co-Founder Peter Ndiang’ui, the partnership will allow customers to visit the site in search of cooking gas, to also take advantage of cheaper produce from farms supplied by Twiga Foods.
“We have so far been selling and delivering cooking gas and household items. A month ago, we recorded a 200% increase in demand for these items. With the increasing demand, we have now added fresh farm produce. This makes GoBEBA a one-stop-shop for household items, cooking gas, and farm-fresh produce. “Twiga Foods allows us to source the products directly from farms to consumer tables. This, at the end of the day, creates value for farmers leveraging on online platforms such as ours,” Mr. Ndiang’ui added.
Twiga Foods Chief Executive Officer, Mr. Peter Njonjo noted that partnerships with other Business-to-Consumer online platforms, will not only increase avenues for access to supply for consumers especially during this period of Covid-19 that presents restrictions to movement, but it will also diversify access to demand for local farmers.
Source: sokodirectory.com