When innovation and sustainability come together, interesting proposals emerge on the market. Just like the Nature Punnet: The
new packaging developed by SanLucar, the brand for premium
quality fruit and vegetables. This is a significant step forward in
the company's search for new environmentally friendly packaging
solutions. The objective: To reduce the use of plastic in packaging and to opt for alternative materials that are more sustainable, while guaranteeing optimal product preservation in terms of quality and
freshness.
As a result, the Nature Punnet consists to 94% out of paper, which is FSC-certified and originates from sustainable sources. Moreover, it is particularly resistant to humidity. This characteristic is crucial for products such as berries, which are available in the refrigerated areas of the supermarkets.
The 125-gram packaging carries a perforated film which enables the perfect ventilation of the fruit. This film can be recycled without any problems as it can be easily separated from the paper. Hence, the new concept not only extends the storage life of sensitive fruits, such as raspberries or blueberries, but also helps to reduce food waste.
In addition, by using paper, the berry punnet can be decorated with the distinctive premium brand design, which characterizes SanLucar at the point of sale. "It has been a challenge to work with such a complex product like berries and find the right formula to offer both, our customers and the final consumer, a packaging which is committed to nature, but also to the high quality expected from a brand like ours", remarks Maria Plasencia, Packaging Manager at SanLucar. "The test phase, which we have carried out on the German and Austrian markets, will end in a few days. However, the results already show that the Nature Punnet is a milestone in the packaging of fresh fruit," adds Plasencia.
For more information:
Jennifer Heer
SanLucar Fruit
Tel. (+34) 96142 40 40
Email: [email protected]
www.sanlucar.com