A beautiful and dreamy nymph in a fairytale setting, surrounded by lots of varieties of apples and the Alps in which they grow. This was the theme chosen by Francesca Cito for the winning artwork of the Marlene® digital contest launched in the autumn by the VOG Consortium to celebrate the brand’s 25th anniversary.
The work was chosen by a jury of experts from the over 6000 competition entries submitted between 15 September and 15 November by artists from 36 different countries. “La ninfa Marlene®” (Marlene® the nymph) is the title of the work by the competition-winning artist from Avellino, which caught the eye not only for the high quality of the artwork but also because it succeeded in poetically depicting the values of Marlene® apples: the region, the many varieties available and the Alpine setting, whose nature, tranquillity and slow pace allow the apples to reach perfect maturity. 
“We are really happy with the excellent results of the international digital contest dedicated to this important anniversary” comments Walter Pardatscher, VOG Consortium CEO. “The quality of the artworks that arrived from so many countries was exceptional and a reflection of the great love that people have for our apples. The jury had a difficult job but in the end Francesca Cito’s winning entry was the artwork that best captured the enchanting setting in which Marlene® apples are grown."
Francesca Cito’s work will be printed on Marlene® apple stickers and packaging for the entire 25th anniversary year. In addition to Francesca, also chosen were the 24 artists who will be able to enjoy a holiday in one of the Gallo Rosso farmhouses in South Tyrol - Südtirol. “The finalists come from Italy but also Spain, Holland, England, Brazil and Cyprus – explains Christina Widmann, brand coordinator of Marlene® –. It will be a real pleasure to welcome them to our region and show them in person why these apples are so unique and distinctive”.
“We are really proud that Marlene® has been able to inspire such high quality works from all over the world - adds Sabine Oberhollenzer, PR Manager of VOG. “The aim of the competition was to showcase Marlene® apples, to get people to fall in love with them, while facilitating the work of our clients in the process. In this way we can propose a high-quality product that is increasingly familiar and popular among consumers”.
For more information:
Jessica Sabatini
[email protected]
Tel: 059 7863894
W: www.fruitecom.it