Watermelon sales up in Islamabad

The sales of watermelons have witnessed surge in Pakistan’s capital due to the high demand during the festival of Ramadan. Pakistan ranks 30th in global watermelon production, with only a 0.3 percent share. Watermelons are sold everywhere, at road side markets and farmers markets. An important consideration in successful marketing is to have adequate facilities for transporting the crop to market outlets.

Source: brecorder.com