In the upcoming season, Eosta / Nature & More will replace at least 500,000 plastic containers of blueberries with cardboard boxes. The new packaging has been developed in cooperation with a large customer and still has a small window made of bioplastic. Eosta has also developed completely plastic-free options. Together with retailers throughout Europe, Eosta hopes to save millions of plastic boxes for blueberries in the coming years.
According to Gerben Borsje, Masterdata Manager and packaging expert at Eosta, the new packaging saves at least 80% plastic. Moreover, bioplastic is now used instead of standard plastic. In addition to sustainability, issues such as shelf life, visibility, price and distinction from regular products all influence the packaging that a supermarket ultimately chooses. Eosta expects that in the coming years more customers will opt for plastic-free and low plastic packaging.
In recent years, Eosta has also saved millions on plastic packaging with Natural Branding laser marking. However, these are only suitable for larger products such as kiwis, mangoes or sweet potatoes. So for berries, other solutions had to be found. Packaging manager Paul Hendriks, together with Gerben Borsje, continually works on new packaging solutions, always with the starting point: 'The most sustainable packaging is no packaging at all'.
Eosta, with Nature & More as its consumer brand and transparency system, is Europe’s most awarded distributor of organic fruit and vegetables. Eosta is known for its sustainability campaigns such as Living Wage, True Cost of Food and Dr. Goodfood. In 2018, the company won the King William I Plaque for Sustainable Entrepreneurship and in 2019 the European Business Award for the Environment.
For more information:
Eosta
www.eosta.com
www.natureandmore.com