What do Envy™ apples have in common with other favorite grocery brands like Heinz Ketchup, Cheerios, Cholula and Ben and Jerry’s Chunky Monkey? Each of these products is being recognized as “Kitchn Essentials,” an annual listing of must-have grocery items hand picked by the editors of food and lifestyle media outlet Kitchn.
Envy apples were recognized as “Best in Produce” for the 2021 Kitchn Essentials: Grocery Edition by the editorial team. In addition to produce, other categories include dairy, frozen, snacks, drinks and baking and seasoning.
T&G Global has relaunched the Envy apple’s website and will deliver new digital tool kits for retailers to leverage in their e-commerce platforms.
"We scour the grocery aisles to test, review and provide expert recommendations to our fellow home cooks, serving up inspiration for the food they want to eat as well as the resources to become the cooks they want to be,” said Kitchn editor-in-chief, Faith Durand. “Our team loves Envy apples for their reliably crisp bite and sweet juiciness, and we felt they deserved a home in our ‘Best in Produce’ category.”
“Envy apples are a natural fit to be included in these top-rated grocery brands. It is the top selling premium apple brand driving 17.8 percent dollar sales growth and 17.7 percent volume growth1,” said Cecilia Flores Paez, T&G Global head of marketing for North America. “Envy is a premium apple prized by influential media, chefs and shoppers for its sophisticated sweetness and extraordinary crunch, and by our retail partners for driving strong everyday premium volume growth that ultimately brings strong value back to the category.”
With harvest of the U.S. crop anticipated to begin on time in late October, quality will be excellent with a range of sizes available to meet demand for both bulk and bag sales. Envy leads the way in T&G Global ’s organic apple program, accounting for more than 35 percent growth over last year.
The Envy marketing team is developing a robust year-long schedule of high-profile consumer-focused marketing activities that will draw new Envy shoppers and keep the premium apple’s loyal fan base coming back for more.
In anticipation of the new crop season, T&G Global has relaunched the brand’s website and will deliver new digital tool kits for retailers to leverage in their e-commerce platforms.
“Based on recent shopper studies, Envy outperforms Honeycrisp, Fuji, Gala, Pink Lady and Opal in frequency of shopping trips, spend per trip, buy rate and average basket size,” says Flores Paez. “This provides a great opportunity for retailers to add and expand Envy in their produce sets.”
Envy is marketed by CMI Orchards, Rainier Fruit Co. and Oppy.
1 Nielsen, Total U.S., Apple Category, L 52 weeks ending August 14, 2021
For more information:
Cecilia Flores Paez
T&G Global
Tel: +1 (310) 291-5583
[email protected]
www.theultimateapple.com