Scottish berry brand, AVA™ Berries, has enjoyed a 20% increase in sales for the year. This means the berry specialist sold over 3.6 million punnets of its premium AVA™ strawberries during this year’s season, up almost 700,000 punnets on last year.
The berry brand has praised its growers, retailers and customers who continue to produce, sell and consume the award-winning berries by the tonne despite another difficult year under the restrictions of COVID-19.
The brand focused on delivering a programme of media and marketing campaigns to raise awareness among consumers during 2021. This included a partnership with McQueen Dairies that saw Ava do doorstep drops of strawberries with milk during lockdown; a link-up with Edinburgh baker Mademoiselle Macaron to create a luxury strawberry macaron; as well as a host of partnerships with Scotland’s top food bloggers, who crafted dishes with the delicious berries to inspire Ava fans.
Ava Berries are extraordinary varieties that have been bred through the Angus Soft Fruits Breeding Program. They are grown by an exclusive group of growers on the North-East coast of Scotland with flavour, yield, and sustainability in mind, ensuring the best berries are produced every time.
New varieties only receive the Ava stamp of approval if they meet the highest standards in appearance, taste and juiciness. Jill Witheyman, Head of Marketing at Ava Berries, commented: “We always anticipated these last couple of years would be tougher with people under restrictions and potentially less inclined to explore the supermarket shelves, however, we have been pleasantly surprised to see the love for our strawberries continue to grow. We really do believe Ava Berries are the best on the market and clearly, British consumers agree.
“Next year will see us expand on our marketing campaigns across the UK with some exciting announcements on the horizon, hoping to encourage more people to enjoy the perfect taste of an Ava strawberry.”
Ava Berries are sold in the premium lines of Aldi, Marks and Spencer, Co-op, Morrisons, and Sainsbury’s nationwide.
For more information:
AVA Berries
Email: [email protected]
www.avaberries.com