Verdant™ Technologies announced the establishment of its Mexican entity and will serve produce and floral customers in Mexico with its shelf-life extension solution, HarvestHold™. Mexico is the first country targeted in Verdant’s plans to scale internationally.
Verdant will establish footholds in Sonora, Sinaloa, and Bajio – key growing regions for tomatoes, broccoli, melons, papayas and avocados – with its headquarters in Mexico City. The company is focused on these crops as primary targets for the initial market proliferation of HarvestHold.
Verdant partnered with Centro de Investigación en Alimentación y Desarrollo (CIAD), Mexico’s chief food science and technology research center, and conducted trialing on tomatoes, broccoli, avocados, melons and papayas over the past year. Results from the trials with CIAD have validated results from U.S. trialing, with maintained quality and color, improved firmness, reduced water loss – and overall increased shelf-life and reduced shrink – as key benefits.
Left to right: Jesús Gutiérrez, Saul Garcia
“The most unique and competitive property of HarvestHold is having a very practical, safe application to providing a prolonged, slow and consistently uniform release of 1-MCP, without needing to add water or other materials,” says CIAD researcher and professor, Manuel Alonzo Báez Sañudo. “The fruit ripening process is slowed down, significantly extending produce shelf-life/enhancing quality throughout the supply chain/marketing/final consumer.”
“It has been inspiring working with Verdant Technologies to make our mutual contributions consistently successful, introducing, demonstrating, validating and promoting HarvestHold technologies internationally,” said Sañudo.
Verdant hired its first in-country employee, Jesús Gutiérrez, sales director – Mexico, in September. Based in Hermosillo, Gutiérrez comes to Verdant as an international sales and logistics executive and has worked for Citrison, S.A. de CV and Grupo Paisano, Inverpaisa, SAPI de CV. He has extensive experience bridging the gap between growers and customers and is well-acquainted with challenges in the supply chain.
“Most produce grown in Mexico is exported to the U.S. and around the world. HarvestHold provides a solution to one of the most common problems the supply chain faces--extending shelf-life,” said Gutiérrez. “Until now, many growers have not had this type of tool in their toolbox. HarvestHold’s application delivers shelf-life extension technology right into the box, which is a game changer for growers looking for a simple solution.”
The company also recently hired Saul Garcia, based in Sinaloa, as an account manager. Garcia comes to Verdant with more than a decade in the agriculture industry, most recently with BASF and ADAMA.
Verdant is also actively recruiting for multiple account manager and field technician/operations positions in various parts of the country.
For more information:
Gordon Robertson
Verdant Technologies
Tel: +1 (661) 487-2230
[email protected]
https://verdant-tech.com/
Robert Nye
Verdant Technologies
Tel: +1 (651) 851-0312
[email protected]
https://verdant-tech.com/