Fresh Select grow purple cauliflowers in the Werribee food bowl. According to Chief Executive John Said, consumers want to try something different, and supermarkets are accepting that different colors would attract sales.
"Everyone is looking for that different product, and the rainbow is one way to start," he said. "Breeders around the world have looked at it as a novel process, but now it's becoming mainstream. Colors are fun, they attract attention and awareness."
Dietician Simone Austin said eating a variety of colors increased the amount of nutrients the human body can absorb. "Any colors in vegetables, but particularly the purples and dark greens show that they've got lots of antioxidants in them and antioxidants are particularly good for us," she said.
Antioxidants are substances that can prevent or slow damage to cells caused by the body processing food and reacting to the environment. "Antioxidants can reduce inflammation in our body ... lots of the diseases and chronic conditions, like diabetes or heart disease, are often linked to that inflammation in our body over a long time," Ms Austin said.
Accprding to Said, the purple vegetable's success has enabled the company to expand into trials with green and orange varieties.
Source: abc.net.au
Photo source: Abc.net.au