Chilean cherry exports to the United States have doubled this season. The ASOEX Chilean Cherry Committee will continue to carry out programs to encourage consumption and retail sales in the country during the month of February.
This season, the Committee is developing a new marketing campaign with promotional and informational material at points of sale, digital advertisements, and social media posts, encouraging consumers to 'savor every moment with Chilean cherries'. The images and messages have incorporated many of the festivities and special events that fall within the Chilean cherry season, be it Christmas, New Year, the Super Bowl, or Valentine's Day.
Karen Brux, Marketing Director for the Chilean Fresh Fruit Association (CFFA) of North America, noted: “Retailers have greatly expanded their online marketing options and we have made the most of it this season with web banners, digital ads, emails to buyers, video campaigns, and many other items. We know that many of our buyers are online, so we are serving them with new images and messages about Chilean cherries."
The campaign has published articles with nutritional information and ideas for use in more than 2,000 local and national online media and aired television ads in the country's main markets. The Committee is also working with influencers from across the United States on blog/Instagram posts and TikTok videos Fruits from Chile continuously post on its social media platforms.
Finally, the Cherry Committee's Shopkick program will continue through February, offering a mix of consumer and retail components that rewards shoppers: Shopkick users learn about Chilean cherries online and are rewarded for scanning and purchasing cherries at the store, with additional rewards for viewing a post-purchase video developed by the Committee.
Source: simfruit.cl