Hazel Technologies, Inc. is teaming up with Sysco and Avocados from Mexico to add a layer of quality protection to its Super Bowl Gametime Guac Box kit, which is available for sale to Sysco customers from February 6 to February 12. Each box includes a Hazel 100™ sachet to ensure the Hass avocados inside arrive to consumers ripe and ready to turn into guacamole.
The Gametime Guac Box, an at-home guacamole kit, contains Hass avocados, yellow onion, lime, jalapenos, Tajin® seasoning and a recipe card that consumers can follow to make restaurant-quality guacamole in their homes. This year, Sysco is partnering with Hazel® to help ensure the quality of produce in every kit, so each customer has a consistent, high-quality experience.
Americans consume approximately 8 million pounds of guacamole on a typical Super Bowl Sunday. The increase in delivery and takeout orders resulting from COVID-19 has posed new challenges to restaurants aiming to deliver high-quality guacamole consistently to their customers. Guacamole starts to oxidize once made and will start turning brown over time, which makes it a difficult dish to deliver. Sysco and Avocados from Mexico took this challenge as an opportunity to come up with an out-of-the-box solution.
Hazel’s flagship technology, Hazel 100™, helps protect the quality of more than 15 commodities. Conditioned avocados protected by Hazel 100 see up to a three-day delay in ripening while maintaining flavor, hitting that ready-to-eat stage right when the customer wants it.
“Our mission is delivering success for our customers through industry-leading people, products and solutions,” said Julie Olivarria, vice-president, produce, Sysco, “Hazel is an innovator in quality tech and we are excited to team up on our Gametime Guac Box to support customers in bringing consumers a premium eating experience at home. This partnership helps reduce food waste and make this year’s celebration more sustainable.”
Right: Julie Olivarria
“We are nearly doubling the amount of avocados that will be consumed as part of Sysco’s 2022 Gametime Guac Box campaign,” said Alison Snowden, foodservice sales manager at Avocados from Mexico. “We understand that the Super Bowl is the #1 guacamole occasion of the year and the right ripeness is essential to making delicious guacamole at home. We think the combination of our strong marketing program, Sysco’s dynamic customer base and Hazel’s quality technology will allow us to break new records for this year’s big game.”
Right: Alison Snowden
For more information:
Jaime Kedrowski
Hazel Technologies
Tel: +1 (559) 321-2146
[email protected]
www.hazeltechnologies.com