The Hass Avocado Board (HAB) is kicking off year two of its industry webinar series today from 1:00 p.m.-1:30 p.m. PT with the unveiling of the new Avocado Growth eToolkit. Hosted by Tim Madigan of The Partnering Group, Inc., the webinar is aimed at equipping the entire industry for success in navigating the evolving online retail space.
The new e-commerce guide is designed to help avocado marketers and retailers get the most out of their online grocery presence in response to explosive category growth over the past two years. Nearly a third of consumers are currently purchasing some portion of their avocados online and 50 percent indicate they will do so in the next 12 months according to the 2021 HAB Consumer Study.
HAB’s vision is to make avocados America’s most popular fruit and one way to drive towards that goal is to ensure the industry is equipped with timely and free resources, like the Avocado Growth eToolkit. During the webinar, in addition to being introduced to the tool, industry members will get the latest e-commerce numbers and consumer purchasing trends to help drive avocado sales one click at a time. The webinar will conclude with a live Q&A session. This is the first of four webinars as part of HAB’s 2022 series. Click here to register for the event.
For more information:
Gabrielle Goyette
Hass Avocado Board
[email protected]
https://hassavocadoboard.com/