Tanzania’s horticultural crops will soon be among front shelves items in the world’s biggest fresh produce market of Rungis with 18 million consumers and nearly $10 billion turnover per year. This follows the recent lucrative commercial deals signed by the country’s key player in horticulture industry, Taha, with the largest fresh produce companies in Rungis market on the fringes of Paris, in France.
With an area of 234 hectares, 1,200 companies, 18 million consumers and nearly $10 billion turn over per annum, the world’s biggest fresh produce market trades 1.2 million metric tons of fruits and vegetables.
Taha group is currently working overtime to identify fresh crop varieties to fill the shelves of the Rungis Market chain as part of its commercial agreements obligations. “If all goes well, we will by April 2022 commence exports of high value fresh crops, namely avocado, chills and French beans, to the Rungis Market in France to hook a slice of the $10-billion market,” Taha group’s CEO, Ms Jacqueline Mkindi, explained.
Source: thecitizen.co.tz