Avocado dollar sales during the fall and winter holidays of 2021 soared to new record breaking highs. The Hass Avocado Board’s (HAB) recently released holiday retail recap report details the retail dollar sales, volume and average sale price for Hass avocados during the Halloween, Thanksgiving, Christmas and New Year’s Eve holiday weeks. The retail recap reported sales volume and retail dollar sales reached a combined 145 million units and $171.7 million during the fall and winter holidays.
HAB produces quarterly reports about national holiday retail sales performance. Key highlights from the report include:
Halloween
- Avocado sales reached a four year high of $43.9M, up 5.7 percent over the previous year.
- Halloween week dollar sales were up in all regions across the United States, except California. Dollar sales and avocado units per store were highest in the West and California regions.
- Nationally, average sales price increased 17 percent, pricing ranged from $0.91/unit in South Central to $1.39/unit in the Northeast and California regions.
Thanksgiving
- Avocado dollar sales soared to $38M during Thanksgiving week, up +16 percent versus the prior year, a gain of +$5M versus the prior year. Avocado volume sales dropped -9 percent to 30.7 million units from 2020.
- Thanksgiving week dollar sales showed strong growth across all regions of the United States, ranging from +8 percent to +32 percent.
- Average selling price increased +27 percent to $1.24/unit, ranging from +12 percent in the Great Lakes to +40 percent in the Southeast regions.
Christmas
- Avocado dollar sales were up to $42.3M, an increase of +20 percent versus the prior year. Total avocado volume was down -7 percent from the prior year, but up +9 percent versus 2019.
- All regions across the United States recorded dollar growth ranging from 11 percent in the California and Northeast regions to +42 percent in the Southeast.
- Nationwide, the average price for Christmas week increased by+29 percent to $1.24/unit. The average price increased by double digits for all regions ranging from 19 percent in the Northeast to 39 percent in the Southeast.
New Year’s Eve
- Retail sales of avocados reached $47.5M during the New Year’s Eve week, a record high in four years. Avocado volume was down -5 percent versus last year, but up by +25 percent since 2019.
- All regions contributed to the dollar growth ranging from six percent in California to +29 percent in the Southeast. Per store unit sales were highest in the West, California, South Central and Southeast regions.
- Nationally, the average sale price for New Year’s Eve week increased by 25 percent to $1.11/unit. Average price rose across all eight regions of the United States, ranging from 9 percent to 36 percent.
HAB releases a holiday recap each quarter. The retail recap report details sales data across the United States during specified holiday weeks, providing insightful information for future holiday promotion planning.
For more information:
Lecia Rdzak
Hass Avocado Board
Tel: +1 (818) 718.8084
lrdzak@gowithfusion.com
https://hassavocadoboard.com/