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Saudi Arabia

National Center for Palms and Dates launches digital initiative to promote dates globally

The National Center for Palms and Dates has officially launched the “Saudidates” platform, an innovative, convenient and efficient business-to-business electronic market where buyers across the globe can buy dates in bulk from sellers in the nation. The platform was launched recently under the slogan “The Homeland of Dates,” which depicts dates as a national product closely related to the history of Saudi Arabia and aims to showcase the country’s long history in this sector.

Dr. Mohammed Al-Nuwairan, CEO of NCPD, tweeted: “We are launching the ‘Saudidates’ platform, which gathers the best palm fruits within one electronic market, to reach our heritage to the world.” He added that the launch of the platform was to support and enhance the ability of the country’s national exports to access global markets.

The platform is comprised of three technical components: A marketing outlet that includes all date traders who have the “Saudidates” brand, in addition to their products and derivatives; a store for selling dates and their products to the consumer; and a warehouse to store the merchants’ products and deliver them to the consumer.

Saudi Arabia is one of the world leaders in date production, with more than 31 million palm trees and a production volume of more than 1.5 million tons of different date varieties.


Source: arabnews.com

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