Fusion celebrates a major milestone as the company reflects on 25 years specializing in the supply side of the retail chain providing clients with the tools and direction needed to build their sales and distribution processes.
“Working with fact-based information and data – and combining it with marketing has come a long way since Fusion’s doors first opened 25 years ago,” says Steven Muro, founder and president of Fusion. "We believe by combining the science and art of marketing with strong client relationships, you can develop successful clients, programs and campaigns.”
Established in 1997, Fusion identified the lack of coordination between sales and marketing departments within companies and set out to fuse client’s sales and marketing teams by using data to drive sales and marketing initiatives and strategies. While the goal of many companies in the market is to gain as many clients as possible, Fusion's goal is to work with a select group of clients and become very immersed. In fact, one of Fusion's original clients from 25 years ago is still their client today. From building a strategy to attending its clients' board and staff meetings to working with sales and marketing teams, Fusion is entrenched in its clients' business. Fusion houses a research, marketing, creative, and executive team to successfully execute these functions.
In today’s highly complex solution environment driven by Artificial Intelligence (AI) and data lakes, fact-based marketing and data have become a standard for many successful companies and retailers. Yet, the information is often too complex to use. Fusion simplifies this process with its proprietary and robust tools making information useful and understandable for all team members within an organization – not just the sales and marketing group. Fusion’s success at turning the complex into simplified, actionable results coupled with strong working relationships has helped Fusion earn many accolades including being recognized as a top 10 retail marketing service company by Retail Tech Insights magazine in 2021.
“I am proud to mark this milestone,” says Muro. “We strive to go beyond our customers’ expectations and the longevity of the business reinforces those efforts. When I started the business, the message was to be a virtual extension of a client’s marketing department. Although so much has changed over the years, we are still committed to that goal.”
For more information:
Jill Netzel
Fusion
Tel: +1 (818) 718-8084
[email protected]
https://www.gowithfusion.com/