On the morning of June 3, the opening ceremony of the New Zealand Rockit apple season and Hebei Goodfarmer Gaobeidian launched, which is also the launch of the limited joint model of "Rockit x Minions" apples in China.
After a countdown by the host, the Opening Ceremony of the New Zealand Rockit apple season and Hebei Goodfarmer Gaobeidian officially kicked off. Hebei Goodfarmer Gaobeidian took this opening ceremony as an opportunity to build a friendly bridge between production and sales by sharing production and sales resources, bringing more convenience to the domestic sales of the limited co-branded "Rockit x Minions" apples.
Goodfarmer Group operates 30 distribution centers across the country, and has been deeply involved in the import and export supply chain for more than 20 years. Among them, there are nearly 16,000 supermarkets and stores providing offline services. With professional business capabilities and a strong sales network, they have been committed to exploring the Chinese market of Rockit Apples and expanding the brand awareness of Rockit, thereby enhancing the brand image of both parties and strengthening the core competitiveness of the brand alliance.
New Zealand's Rockit apples were first launched on the Chinese market in 2014. As the world's first certified snack apples, they are favored by more and more consumers because of their healthy, natural, recyclable and resealable barrel packaging.
At the opening ceremony, Yunbiao Wang, the general manager of Hebei Xionglue Goodfarmer Food Co., Ltd., Yalin Mi, the chairman of Shouheng Hebei Xinfadi, and Wei Wang, the vice president of Shouheng Hebei Xinfadi, jointly participated in the ribbon-cutting ceremony.
Businessmen gathered at the scene, and the limited joint model of "Rockit x Minions" was also provided to be tasted. The dark red and beautiful appearance, the sweet, crispy and fragrant flesh, and the cute little yellow man packaging have conquered all the partners present, and they expressed their approval and expectation for the future development and sales market of Rockit Apple.
At the ceremony, Yunbiao Wang, the general manager of Hebei Xionglue Goodfarmer Foods Co., Ltd., on behalf of Goodfarmer Group, extended a warm welcome and heartfelt thanks to all leaders, guests and media friends for coming. He congratulated the successful opening ceremony of Gaobeidian and delivered a speech.
"As a well-known apple brand, with the help of the popular cartoon image of Minions, Rockit brand will achieve a higher awareness from consumers. Its market competitiveness will be stronger, and the growing space of the sales will be larger. We are full of confidence in the future development of this product. In the follow-up, Goodfarmer will make every effort to rely on its own distribution service system, from market development, marketing promotion, etc. to make brand-new upgrades and accelerate the promotion of Rockit products. We will fuel the market through stronger coverage, influence, attractiveness, etc. Of course, the most important and most fortunate thing is that all these promotions are inseparable from the strategy cooperative dealers of Goodfarmer. We thank you for your strong support to Goodfarmer and Rockit, and Goodfarmer will join hands with Rockit to create more high-quality products for customers and achieve a win-win situation for the brand."
The pursuit of high-quality branded products has become a new consumption trend for domestic consumers. The proportion of imported fruits people consume is increasing, and the majority of buyers are paying more attention to imported fruits. It is believed that the influence and linkage effect formed by this strong cooperation will surely promote the sustainable development of China's fruit industry and form a good industry ecosystem. In the future, Hebei Goodfarmer Gaobeidian will gradually introduce more imported branded fruit varieties to meet the diversified needs of consumers for imported fruits.
Source: Goodfarmer Good Fruit