The Peruvian Avocado Commission (PAC), responsible for the Avocados From Peru brand, will launch the first major retail promotional campaign for Peruvian avocados in the United States.
“This season, Avocados from Peru will be promoted through a broad marketing campaign with many tactics that have never been used before for the retail industry,” stated Xavier Equihua, president of PAC, based in Washington, D.C. “We are ready to work with our strategic retail partners to carry out our largest promotional campaign so far.” This season Peru expects to export to the United States an unprecedented 250 million pounds of avocados.
Partnership with NBC, Telemundo, and FOX
Avocados from Peru will expand its media partnership with NBC, Telemundo, and FOX to include more than 70 media markets, including the top 10 US markets. It will also be the local sponsor of the best programming including the MLB All-Star Game, Gordon Ramsey's 'MasterChef', America's Got Talent, and the Latin Billboard Music Awards, among other shows.
Peruvian avocados will position themselves as a 'friend of the environment and health' to educate consumers about Peru's main agricultural efforts to maximize its water footprint and efficiency while providing one of the healthiest superfoods. To further promote the health and sustainability issues, Avocados from Peru will launch the AVO Bike 2022 social media contest in partnership with public transportation authorities in Washington, D.C., and Philadelphia. The contest will give away electric bikes wrapped in the colors of Avocados from Peru to the lucky winners who live in these cities.
Throughout the northern summer, the campaign will include significant marketing and promotional efforts to encourage the sale of Peruvian avocados in retail stores across the United States. One of the outstanding tactics they'll use includes distributing e-vouchers to geolocated retailers to reward customers who buy Peruvian avocados.
The campaign will also include a raffle for a Tesla among participants.
Source: gestion.pe