Global blueberry consumption has seen a significant upswing, with exporting countries reaping substantial benefits. The International Blueberry Organisation (IBO) revealed that in 2021, 1.79 million tons of blueberries were produced worldwide. The top producers were China, the United States, and Peru, contributing 468,220 tons, 328,180 tons, and 261,730 tons, respectively. However, some of these leading producers also import large quantities to meet domestic demand.
Zimbabwe, with blueberry exports of 7,000 tons in the 2022-2023 season, has a burgeoning blueberry sector that could significantly boost the nation's economy. In 2016, blueberry farming was virtually non-existent in Zimbabwe, but by 2021, 570 hectares were dedicated to the crop, yielding between 6,500 and 7,000 tons. This rapid growth has made Zimbabwe the fastest-growing blueberry sector globally.
Most investment in Zimbabwe's blueberry industry comes from South African companies and farmers, with international companies like BerryWorld, Fall Creek, and Costa establishing contract farming arrangements with local farmers. Zimbabwe's blueberries ripen earlier than most global producers, extending the local blueberry season three weeks longer than South Africa and other major producers.
However, further expansion could be hindered by high interest rates and inaccessible domestic loans. Cultivated blueberries have high establishment costs, making borrowing crucial for growth. With the right support and planning, Zimbabwe has the potential to match Peru's blueberry production scale.
Introducing wild blueberries, encouraging genetic research, leasing state land for cultivation, and establishing more Free Trade Agreements for duty-free blueberry exports are some strategies that could ensure growth. For instance, the trade protocol with China could be expanded to include blueberries, proving that Zimbabwean production meets hygiene and quality standards.
Source: newsday.co.zw