The diversity of fruits in Brazil is recognized globally. For two years, the segment has hosted a global event, imported from Spain, known as Fruit Attraction. Scheduled for March 25-27 at SP Expo, this event highlights Brazil's abundance.
Marcelo Vitali, director of How2Go and event organizer, notes the fair's expansion, now occupying two pavilions with 400 brands covering fruit, logistics, packaging, and machinery. "Doubling in size is a sign of the strength of this segment and also the supply that has been pent up for so many years. Holding a large-scale global event serves as a boost to the segment," explained Vitali.
He further stated, "We will have 40 foreign buyers at the fair this year. Last year there were 30. And we will continue to move forward because the interest is really high."
Source: Abrafrutas