Consumers want as much information as possible about the food they buy. This is especially true for organic products. REWE always has had higher quality requirements for products of its own REWE Bio brand than for those that are only associated with the EU organic label. With a redesign of product packaging, REWE is focusing more on the added value for the customer. Since April, the product range comprising more than 500 articles has been successively converted to this new design.
"Our REWE organic products meet far more stringent organic criteria than those prescribed in the EU Organic Regulation, which we now make clear on our packaging as well, characterized by a high quality of ingredients and half of them are certified by the organic association Naturland. This goes hand-in-hand with standards that ensure greater animal welfare, more environmentally friendly farming and mandatory social standards," says Johannes Steegmann, Head of Marketing at REWE.
The new REWE organic design is characterized by a natural-contemporary design: the background is dark, the ingredients light up and the brown writing is put on a beige label. But not only the appearance, but also the customer information on the packaging has changed. On the front, people will find specific information about the added value of the product. On the back, customers will learn more about organic quality elements. Information about Naturland certification, storage conditions, green cultivation or traditional production are listed there. The REWE organic range includes fruits and vegetables, meat, fish and sausage products, dairy products, vegetarian and vegan foods, convenience products and much more. These items are available at a good price/quality ratio in almost all REWE stores nationwide.
Source: REWE Group