The Cooperativa Agrícola San Isidro (CASI), the leading European cooperative, will be present at the next edition of Fruit Attraction with important news that will mark the beginning of a campaign full of challenges, which they will be facing with a new board of directors.
CASI is starting the campaign with its participation in Fruit Attraction, where it will attend with an impressive two-storey stand where customers will be able to learn about the new specialties in its product catalog, which features more than 30 references (result of a long history of the oldest cooperative in the area), the commitment to its Organic by CASI line, and the new campaign image.
CASI has introduced a wide range of tomato specialties in recent years. The cooperative, a tomato specialist, has been the first to diversify its range to meet the needs of an increasingly demanding consumer, adapting to new consumer habits. This season, it has added the Corazón tomato to its Flamenko by CASI specialties line. "This is a tomato with a consistency and flavor that does not disappoint anyone; a very different specialty, compared to what the market has been offering so far. We are sure that our customers will highly appreciate it," said the cooperative.
CASI, which has been growing tomato specialties for more than 7 decades, has the capacity to innovate and respond to the demands of a changing market, so its commitment to the Organic by CASI line has increased by 20% this season and expects a 50% growth in the next campaign.
This is the first edition of the fair since the start of the health crisis, and will be attended with a new managing board, elected in July, which is working with the same enthusiasm and effort as its partners.
Their stand at Fruit Attraction, Hall 9 (9D04), will have approximately 180 m² between the two floors, which will facilitate the keeping of the standard safety distances between people. Inside, it will be possible to check out the range, organized in three lines: auction products, direct marketing (led by CASI Gourmet, as well as the FLAMENKO by CASI specialities and the Organic by CASI line.
For more information:
CASI
www.casi.es