Serena has wholly revamped its machine park at its Spanish packing plant. After evaluating and analyzing its existing washing, quality selection, and packing machines, the Valencian company decided to modernize its entire facility.
"It allows for the most effective packaging facility without undermining the care for our fruit," says David Serena, who owns Citricos Naturfrut S.L. and the Serena premium brand.
"Combining innovative and traditional systems led to this. We've expanded our production capacity without losing sight of our employees' comfort. Care for the environment and energy savings were also considered by investing in a powerful solar system," says David.
Serena made these investments in close consultation with Frukar, which exclusively markets the Serena brand worldwide.
The relationship with this Dutch company dates back to its founding. Frukar has been Citricos Naturfrut's global sales representative since then.
For more information:
Willem Koole
Frukar
Tel: +31 (0) 180 646 532
Email: wkoole@frukar.nl
Website: www.frukar.nl