The Galkia Group (Fruca, Gregal and Jimbofresh) will be at Fruit Logistica from the 8th - 10th of February, to promote Galkia melons. The companies will have a dedicated Galkia promotion at their respective stands. “With Galkia the group aims revolutionise the future of this melon type in Europe” states José Cánovas, the commercial director of Fruca.
As a response to the decline in the consumption of Galia melons in Europe BASF and three producers worked together in the Galkia project. “20 Years ago, the entire value chain focused on the post-harvest life of the product, forgetting about the consumer experience, flavour and aroma” recalls Felipe López, the executive director of Gregal S.Coop., who regrets that this situation led the sector to lose the trust of consumers. To regain the trust the Galkia Group decided to revive the flavour of the traditional Galia melon in collaboration with BASF, who created, the first Galkia variety, Kirene F1.. “From the outset, the results obtained with this variety confirmed that it was what the market needed” states Miguel Ángel Jiménez, CEO of Jimbofresh.
The Galkia project is in the hands of expert producers, who have the extensive experience of growing melons that fully satisfies the consumer need.
Galkia combines an unmistakeable identifier for the optimal harvesting time, an appropriate post-harvest life in order to reach the entire European market. “An aroma, flavor and texture that perfectly fulfils the expectations of consumers of Galia melon” insists José Cánovas.
Galkia accounts for 25% of the Galia production area in Spain, and it continues to increase. The main growing areas are in the Region of Murcia and Castile-La Mancha. BASF continues to develop new varieties that will enable the group of producers to expand its offer year-round.
Consumption of Galia remains concentrated in North European countries, but is increasing in Spain.
For more information:
www.galkia.com