Months after establishing an alliance, Copefrut and Verfrut, global fruit producers and exporters, have announced the new name of their commercial platform in China: Oregyn.
Executive teams at Copefrut and Verfrut successfully initiated the operations of the alliance they announced in October 2022, to strengthen the commercial platform that Copefrut has had in China for four years, which has two operations centers and cold storage facilities, one in Guangzhou and the other in Shanghai.
The objective is to facilitate logistics, imports, and the delivery of quality services at destination, sharing knowledge to maintain a leading position in the market.
Multiple videoconferences between Chile, the U.S.A,. and China were required to fine-tune the details of this partnership and the operation of the new company in the Asian country, whose recent choice of name comes from the combination of the words Origin and Synergy.
The two major companies, whose headquarters are located in Hong Kong, evoke the innovative idea of generating alliances in such an atomized sector.
Linx Lai (Full Bloom), Felipe Casanova (Copefrut), Ignacio Donoso (Verfrut)
“The most important thing, obviously, is the service we are offering to our customers but, in addition, the unique nature of a partnership between two relevant companies at national and global level, in an industry where there is a lot of competition and very little cooperation, so it is necessary to partner to be more competitive,” explained Ignacio Donoso, Director of New Business Development of Verfrut, fruit company of the Vercellino family.
Verfrut has more than 30 years of experience in the production of fresh fruit and, to date, produces and exports more than 15 million boxes from its 7. 500 hectares of orchards in Chile and Peru.
Both executives highlight the excellent reception from customers so far, especially from retail, regarding this business model which, although they recognize, has generated some questions due to the profiles of each company, they are willing to try what OREGYN offers them, in terms of providing different products from different origins through a reliable channel.
Even more so after a season in the Chinese market that started with some uncertainties due to the implementation of the Covid-19 Zero Tolerance Policy. Eventually, the policy was overturned and evolved in a very positive way.
“Thanks to the fact that we had formed this alliance/company in China, we were prepared to maximize the opportunities that the Chinese market is presenting,” they stated.
For more information: 
Copefrut
Longitudinal Sur Km. 185,
Curicó, Chile
Tel.: +56 (75) 2209100
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