"The idea of our company is to go beyond the mere concept of a product. With our research, we want to find its essence and real value for the consumer." This is how Angelica Addeo, brand manageress of Ventura, describes the research work the company has been doing on the subject of public relations and communication.
“We’ve realized how vital vegetable proteins have become
fundamental in the human diet," explains the manageress, "not only on the salutary aspect. As a matter of fact, they also represent a great opportunity for the planet. For consumers, climate protection is one of the main reasons for choosing alternative proteins. A new report by the Boston Consulting Group (BCG) and Blue Horizon showed that switching to alternative proteins will save 1 gigaton (Gt) of CO2 by 2035.”
Therefore, health and climate protection are the factors driving consumers towards alternative proteins. "Protein is made up of 20 to 30 amino acids, some of which we can synthesize ourselves, while nine are essential, which means we have to obtain them through our diet," continues Addeo. "We need protein for our muscles, bones, hormones and immune system, and we have found that, in nature, peanuts offer the bioavailability of complete plant proteins.
The protein in peanuts supplies the complete set of 9 essential amino acids that contribute to the growth of muscle mass and the maintenance of healthy bones.
“In order to ensure maximum transparency for consumers,” concluded Angelica Addeo, “we have analyzed all our raw material origins (Israel, Egypt and the USA). In addition to the complete vegetable proteins of the 9 essential amino acids, there is richness in magnesium and niacin, which contribute to the reduction of tiredness and fatigue. Elements that make the roasted peanut in shell an essential food.”
The surprising results of the research prompted Ventura to expand the use of peanuts in different product categories, from dried fruit mixes to raw dried fruit bars, and there will be further innovations in the coming period. The dried fruit mix is a 150g or 50g mix format with roasted peanuts, roasted pumpkin seeds, shelled almonds and dried blueberries. They contain 40g and 13g of vegetable protein, respectively. The raw bars are 100% vegetable, nutritionally high, gluten free, lactose free and soy free and contain 10/11g of protein in a 50g format.
For more information:
Madi Ventura S.p.A.
Via San Vincenzo, 2
16121 Genova - Italy
Tel.: (+39) 010 599431
Email: [email protected]
Web: www.madiventura.it