Superfresh Growers® says its second Washington State EverCrisp® apple crop is off to a great start. A rising star born in the Midwest, EverCrisp is now also enjoying a solid retail focus across the coastal and mountain west, south-central and beyond.
EverCrisp’s name comes from its ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji. Superfresh says the apple's fans love its powerful crunch and sweet, juicy bite.
EverCrisp’s name comes from its ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji.
EverCrisp is outperforming the apple category. In January, Nielsen data show it was up 26 percent in dollars, up 27 percent in volume and was heavily promoted across the U.S. One-third of January sales came from promotions.
Superfresh Growers has multiple packaging options including bulk, pouch and poly bags. It has PoS and an in-house marketing team ready to help with merchandising support. To leverage EverCrisp’s power in an apple lineup, contact a representative at Superfresh Growers.
For more information:
Catherine Gipe-Stewart
Superfresh Growers
Tel: +1 (509) 966-1814
[email protected]
www.superfreshgrowers.com