Six months before its launch, more than 90% of the exhibitors that participated in the previous edition of Fruit Attraction have confirmed that they will participate in Fruit Attraction 2023. The Fair's 15th-anniversary edition will be held from October 3 to 5 in Madrid, and the organization plans to carry out the largest and most complete of its editions with 1,800 companies and 90,000 professionals from 135 countries.
Organized by IFEMA MADRID and FEPEX, and under the slogan "Growing together!", the great commercial event of the fruit and vegetable sector will occupy eight pavilions of the Madrid fairgrounds –3, 4, 5, 6, 7, 8, 9, and 10– around six exhibition areas. The Fresh Produce section of the fair will, once again, be its largest section. It will bring together producers, who will showcase all kinds of fruit and vegetable products, the auxiliary industry, which brings together the entire value chain of the sector, and Fresh Food Logistics, a space at the service of logistics, transport, and cold chain management for food.
In addition, Fruit Attraction is once again betting on transformation solutions through innovation, sustainability, and digitalization with Smart Agro, an area specialized in innovative products that apply ICT to the fruit and vegetable sector, and Biotech Attraction, a space specialized for Research and technological development in plant genomics. The fair will also hold an Ecorganic Market, an exclusive space for the marketing and export of organic products that continues to gain strength. In addition, lettuce will be Fruit Attraction 2023's star product.
In its next edition, the fair will continue to implement initiatives aimed at promoting the sales, promotion, development, and growth of the exhibiting companies. The Guest Importing Countries initiative, which has Brazil, Canada, and the United States as protagonists, is once again part of the powerful International Buyers Program. It will favor commercial relations between EU countries and non-EU markets, covered by a complete program of round tables, guided visits to the fair, and B2B sessions.
Once again, the Innovation Hub and Foro Innova are the areas dedicated to innovation and business innovations in the sector. In this area, the fair will once again host the Innovation Hub Awards, which have become a fundamental event to support the sector's entrepreneurial commitment.
The fair will also hold a complete program of technical conferences and activities that will make it the center of knowledge for the sector, with some sessions characterized by the great diversity of contents, as well as by the high level of participants and speakers. In addition, the fair will once again have its Factoria Chef gastronomic space with attractive demonstrations and cooking shows.
For more information: https://www.ifema.es/fruit-attraction