Lunchables®, in partnership with Fresh Del Monte Produce Inc., enters the produce aisle for the first time with its new fresh fruit offering featuring pineapple, clementines, grapes and apples. The new product line is set to deliver a convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer more better-for-you options.
After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year¹, Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings. Lunchables with Fresh Fruit provides a delicious and protein-packed option for lunch, snack-time and beyond.
Lunchables offered with fresh fruit.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, Director of Marketing, Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs.
The debut of Lunchables with Fresh Fruit is the latest example of the brand’s broader commitment to improving its nutrition profile to ensure consumers’ evolving needs are met. Earlier this year, Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines. The brand also has a continued focus on reducing sodium, sugar and saturated fat within its products. Most recently, Lunchables reduced the salt and oil ingredients in its crackers.
“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” said Melissa Mackay, Vice President, Marketing of Fresh Del Monte. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”
Starting this month, Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South-Central region of the U.S.
¹Pinterest search data, Dec. 2022.
For more information:
Bethany Stokoski
Zeno Group for Lunchables
[email protected]
Kate Mitchell
The Kraft Heinz Company
[email protected]
Claudia Pou
Fresh Del Monte Produce Inc.
[email protected]