For many years now, the Duruöz family has been the driving force behind the growing trading company Elele Gastro GmbH and can thus be found on the Essen wholesale market site on a daily basis. Similar to many other gastronomy wholesalers, the Essen-based company had to accept hard losses in sales during the Corona years. Elele boss Ercan Duruöz then decided, together with his nephew Tolunay, to set up a stand sales service for resellers called Elele Express. It was the right decision, because nowadays the business operates as an independent cash-and-carry market and the clientele is growing steadily, as managing director Tolunay Duruöz tells us.
"Diversity is the key word for us," Duruöz says, pointing to both the customers and the range of products his company offers. "Whether supermarkets, weekly market traders or smaller specialist stores: customers from all over NRW and as far away as Osnabrück come to us specifically to look at the goods and buy them here on site. I see further growth potential, particularly among supermarkets."
The young company relies on direct imports from all countries, from the Arab region to Turkey, Greece and Morocco. Duruöz: "It is both in our interest and in the interest of the customer to obtain the goods directly from the source, i.e. without intermediaries. This particularly benefits the freshness and quality of the product being marketed, but also helps us to offer the goods at affordable prices."
A truck from Elele Express GmbH
'Adapting to the season'
Seasonal items define the range of products offered by Elele Express GmbH, Duruöz continues. "Now in summer, the whole stone fruit range, whether apricots, flat peaches or nectarines, dominates the scene. The grape season is also now gradually picking up speed with the popular mountain produce from Italy, among other things. Marketing is going particularly well at the moment and you can see that prices are adapting to the growing supply and are falling slightly. Otherwise, it is particularly important to me that we offer seasonal fruit and vegetables. You won't find stone fruits with us in winter, but we want to adapt to the season."
For more information:
Tolunay Duruöz
Elele Express GmbH
Frischezentrum Essen
Telefon: +49 201 890 65 251
E-Mail: info@elele-express.de
www.elele-express.de