During the launch of Soluna™ Apples throughout July and August via TVB a special gift box was available with online sales exploding. The WA Farm Direct working with their exclusive partner in Hong Kong, Top Weal, launched the next phase of their marketing plans for Soluna apples in that city.
Commencing on the 9th September Soluna apples, the apple brand known for its quality and slowness to turn brown when cut, made an exciting entrance into the bustling streets of Hong Kong with a launch event. From tastings to giveaways, Soluna Apples captured the hearts of Hong Kong's apple enthusiasts.
All-Day delight at one spot
One of the burning questions on everyone's minds was whether the Soluna apples truck remained parked in one spot throughout the day. The answer is yes! The distinctive truck stayed put at its designated location, creating a vibrant hub of apple excitement from 12 PM to 8 PM daily. During the four days the truck moved throughout Hong Kong to ensure as many apple enthusiasts could taste Soluna apples. Attendees had the chance to taste sliced Soluna apples and refreshing apple juice.
Free Soluna apples for all
Soluna apples was determined to make their launch an unforgettable one, so they offered a fantastic opportunity to their supporters. For every follow on social media or online posting shared about the event, attendees received the gift of one Soluna apple to take home.
Where to Find Soluna Apples in Hong Kong
Soluna Apples isn't just a passing trend; it's here to stay in Hong Kong. As a sign of their commitment to the Hong Kong market the WA Farm Direct team are working with Top Weal to ensure the Soluna apple is readily available at various retailers across the city:
- Aeon, Yata, Sogo, Fresh, Uny, ParkNShop, Wellcome (coming soon) and Zstore (online platform).
What's Next?
While the launch event may have come to an end, Soluna apples has more in store for Hong Kong consumers. While the truck may not return anytime soon, the team at WA Farm Direct and Top Weal plan to invest in exciting digital marketing campaigns and in store sampling.
For more information:
Rebecca Blackman
WA Farm Direct
Email: [email protected]