After experiencing difficulties in the Italian grape sector last season, especially for seedless varieties, the growers' organization Apoc has decided to strengthen its sales network with the Uvitaly project.
With a turnover of €40 million from grape sales alone, Apoc remains the largest growers' organization in Italy.
"For some time now, grapes commercialized by member growers have benefited from a quality certification issued by Kiwa Cermet," said Nicola De Santis, director of Apoc.
This certification guarantees that a product is of a selected size, color and Brix value, grown in a given region by expert growers who minimize the impact of their horticultural activities on the environment.
At the center of the photo: Nicola De Santis, director of Apoc
At the beginning of the year, Apoc's sales office hosted a series of meetings in which growers were informed about the project. "The goal is to standardize the offer of some varieties on the market, with a packaging that reflects our teamwork," continued De Santis.
The Uvitaly project, which started this year, has ambitious goals, including the implementation of promotional support. "We are still in the early stages and it will certainly take some time to connect the markets with the new offer. With quality and determination towards a common goal, it will not take long to achieve the desired results," emphasized De Santis.
It is APOC's intention to extend this project to other references owned by its members. "Therefore, this is not a limited project. On the contrary, we would like to implement our strategy so as to involve more and more consumers," concluded De Santis.
For more information:APOC
Via R. Wagner K1 (P.co Arbostella)
84131 Salerno – Italy
+39 (0)89 331758
www.apocsalerno.it