Xenia®, the pear brand, is gearing up for something truly special in Madrid. Amidst the current global pear trend, Xenia is set to establish itself as the number one pear for both retailers and consumers worldwide. "This ground-breaking concept will be showcased at the Xenia booth during the exhibition," states the company.
"The pear revolution is here, and it comes with a wink and a healthy dose of charm. Xenia Europa B.V.'s Dutch marketing team, featuring Sales Manager Raymond van Ojen and sales representative Janiek van Dijk, along with the Dr. Inga Mohr and Janina Bembenek from the German Consortium of Fruit Varieties (DOSK), have a vision – to make pears the trendiest thing since sliced bread!"
But what makes the new Pearspective truly special? "Well, Xenia deliberately breaks away from the conventions of fruit marketing. Instead of retreating to rustic idylls, the marketeers embrace a bold and eye-catching zeitgeist brand. They are prepared to take on the big industry players, as well as food startups and confectionery manufacturers, with unwavering confidence."
But that's not all! Xenia has a mission – to win over Generation Z! With a strong focus on sustainability and a dash of irony, they aim to win the youngest generation as their loyal consumers. Because when Gen Z says pears are cool, you better believe they are!
Visit the Xenia booth at the Fruit Attraction exhibition, Stand 6D08 - Pavilion 6.
For more information:
Raymond van Ojen
Xenia Europe BV
Tel: +31 (0)6 23 17 71 52 | +31 (0)418 68 36 15
Email: raymond@xenia-eu.eu
www.xeniapear.com