Amazon has unveiled its first marketing campaign to promote its 'by Amazon' private label food range. Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK.
The campaign – developed by creative agency Red Brick Road – also features the new tag line, ‘Food too, who knew?’ This looks to make shoppers aware of the selection of own-brand groceries available in its stores, using smile-shaped food to imitate the iconic Amazon smile logo.
The messaging in Angel tube station, London, includes cross-track platform advertising, as well as bespoke tunnel-wraps and escalator panel take-overs.
Source: retailgazette.co.uk