At the upcoming Global Produce & Floral Show in Anaheim October 20th-21st, CMI will introduce a new look for Kanzi apples. Danelle Huber, CMI’s Senior Marketing Manager, says that besides its primary booth (inside at #869) CMI’s Activation Station (outside at #7000) spotlights the updated branding.
Huber says Kanzi is an elevated alternative to the traditional Granny Smith for apple pies.
“Revamping the Kanzi design aligns U.S. Kanzi apples with the success of the global brand,” says Huber. “The splash graphic behind the apple represents energy, excitement, action—all the ways the apple will invigorate your life with its intense, exceptional flavor. Paired with the call to action—‘Yes You Kanzi!’—it’s sure to engage.” CMI’s Activation Station allows visitors to check out the new branding firsthand, participate in games, and socialize.
Wenatchee’s superb weather conditions produced what Loren Foss, CMI’s sales manager, calls a ‘vintage’ crop. “Our Kanzi harvest is underway and we’re excited for our customers to taste the intense flavor and texture of Kanzi apples,” says Foss, who adds that it had the best setup this season to produce fantastic eating fruit with excellent flavor and crunch. “Warm days and cool nights, delivering an optimal temperature split, produced perfect apple-growing weather.”
Left to right: Danelle Huber, Loren Foss
Huber also says that Kanzi apples are the optimal choice for apple pies and with the holiday baking season just around the corner, retailers should seize this opportunity. “Our Flavogram® program educates shoppers about high-flavor branded varieties they might not know,” Huber says. “This empowers them to explore new varieties and trade up to premium choices like Kanzi which is an elevated alternative to the traditional Granny Smith for apple pies.”
At its indoor booth, CMI will showcase a Flavogram display, providing user-friendly insights on Kanzi with easy tools so shoppers can compare apples to apples.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com