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A success story of diversification and premiumization

Egyptian sweet potatoes now dominate Scandinavian market

Egypt became the largest supplier of sweet potatoes to Scandinavia, one of the most premium consumer markets in the world, for the first time in history in the MY 2022/23 (July-June), according to EastFruit. Egyptian exporters were able to provide about a third of all sweet potato imports to Denmark, Sweden, and Norway in the past season.

Egypt supplied a total of 3,700 tons of sweet potatoes to the markets of Denmark, Norway, and Sweden from July 2022 to June 2023, i.e. almost twice as much as the season before. Moreover, since the MY 2017/18, Egyptian sweet potato shipments to Scandinavia have increased 51 times, at least doubling year by year.

Moreover, Egypt ranked first among sweet potato suppliers to this market in the MY 2022/23. At the same time, the Netherlands, the United States, and Spain exported the smallest amount of sweet potatoes to Scandinavia in the last six seasons: 3,300 tons, 1,500 tons, and 820 tons, respectively.

“The past season of sweet potato exports to Scandinavia was a landmark for Egyptian suppliers. First, Egypt emerged as a leader in exports, significantly increasing its presence in one of the most interesting markets in the world. Second, Egyptian exporters were able to reduce their dependence on re-exporters from the Netherlands and significantly increase their own share of direct sales to Scandinavia. Third, here, as in many other European countries, Egypt continued to oust sweet potatoes from the United States,” comments Yevhen Kuzin, Fruit and Vegetable Market Analyst at EastFruit.

For more information: east-fruit.com

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