Modernizing operations and adapting to new climate realities while maintaining profitability has become a haunting issue for professionals in the agricultural sector. According to Mehdi Bencherkoun, CEO of DMB Futuris, it's not necessary to go all in and break the bank on expensive solutions, when it's possible to compromise and use low-cost solutions that work very well, such as tools for temperature tracking during production, storage and delivery.
"Our company has recently introduced a range of small, inexpensive equipment to the Moroccan market, enabling both small and large-scale producers to transition to producing in hot climate. We have a range of products for different applications, used to monitor the growing, storing, and transportation of fresh produce. These solutions are used to measure temperature and other production parameters in order to anticipate damage, but also to provide useful evidence in disputes arising from storage, transport, and delivery conditions."
Similar solutions have been on the market for a long time. What's new then? Mehdi replies, "Not all producers and exporters have the technical how-to and financial capacity to adapt existing solutions, so we offer small, easy-to-use consumable devices, sourced in China but localized for Moroccan users, priced from 15 EUR to 100 EUR."
Moroccan growers will have to resort to these products more and more, predicts Mehdi. "At the production level, we offer thermometers that measure temperature and humidity and are programmable to send instant alerts via messaging or SMS. We also offer disposable sensors with a simple USB port, which generates temperature readings over periods ranging from 30 days to 120 days. What's new is that these tools come at a very low price affordable to all budgets."
"These trackers are even more useful and necessary during storage and transport," adds Mehdi. "Moroccan exporters and carriers face major difficulties in managing claims and disputes with customers or insurance companies. When a fresh produce shipment arrives damaged at its destination due to a break in the cold chain, the exporter finds himself unarmed, unable to prove that the products were delivered in good quality. For these cases, we distribute trackers and data loggers, both static and dynamic, which provide temperature readings or real-time access to the temperature inside the container, tracking temperature changes and the GPS coordinates of the location where the temperature change took place."
Mehdi concludes, "At DMB Futuris, our mission is to help producers, exporters, and logisticians in the agricultural sector adapt to the harsh production conditions. We will continue to source other tools and expand our catalog, with the watchword of safeguarding the advantage of Moroccan producers in terms of production costs."
For more information:
Mehdi Benchekroun
DMB Futuris
Tel.: +212661214337
Email: mehdi.benchekroun@dmb-co.com