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Apple prices in Ukraine surged – what’s the longer term price forecast?

EastFruit analysts would like to draw attention to the sharp increase in prices for fresh apples in Ukraine over the previous week. Prices for Gala and Golden Delicious apples jumped by 50% in single week! What are the reasons for such an unprecedented price rise?

“Producers expect a further increase in apple prices this season, so they are trying to put as many high-quality apples into fruit storage as possible. Last week, the offer of cheap low-quality apples which cannot be stored decreased. Also, a sharp increase in wholesale prices for bananas last week on the Ukrainian market made a certain contribution to the rise in apple prices. The third factor is the growth in demand for Ukrainian apples on the foreign market, which made it possible to boost export shipments to markets where prices are much higher,” says Yevgen Kuzin, international consultant at FAO.

Will apple prices rise in the near future?
“This week prices for Gala apples in Ukraine will decline somewhat, as demand on the domestic market has decreased after the rapid rise in prices. However, the decrease is estimated at 1-2 UAH/kg, and in this case, current prices in hryvnia are still much higher than in the last five years,” explains Yevgen Kuzin.

However, season 2023/24 is exactly the unique case when it is quite easy to make a longer-term forecast for apple prices. Prices will definitely rise, and their growth may be quite rapid with some periods of stabilization.


For more information: east-fruit.com

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