The Belgian apple market's situation at the start of the season seems to be much rosier than last year. "It all looks pretty good. Current prices are excellent to work with, but you must remember to sell," says Wendy Bangels of BP Fruitcraft.
Last year was disheartening when prices seemed just to keep falling. That made many apple growers uproot their apple trees, and it is that lower acreage that is improving things now. "It's hard to put a number on it, but I believe there are fewer apples than in other years. We can, however, extend that to all the surrounding countries. I think the apple acreage is slightly lower everywhere, which actually makes for a smoother market."
"We can't complain about the quality either. Flavor and sugar content-wise, the apples are almost perfect. The weather extremes generally slightly increased scab, so more apples go to the industry. That's not a major problem, though; industry prices are high. Those are currently fetching between €0.20 and €0.25 as well. That, thus, means the market has a bottom, and as such, it makes working on it much more fun," says Wendy.
Don't forget to sell
The trader points out that those prices could lead to a wait-and-see market situation. "Growers mustn't forget to sell even though it's all a bit nicer. The prices can certainly be considered good, but then you see more and more risks being taken speculating about prices increasing even more. People obviously have the right to do that, but there are always pirates. If everyone starts selling when the apples are most expensive, it might be too late."
"The Southern Hemisphere is, of course, aware that Europe has fewer apples and pears. Those countries usually set their sights on markets outside of Europe, but starting in March/April, they could well move toward Europe again if they see opportunities. That might create significant price pressure. Though, hopefully, we can keep the situation good throughout the season," Wendy states.
Weather dependent
He sees a similar market situation for pears. "All countries seem to have slightly less volume, which also means less competition. Belgium is then still in a good position because we have somewhat more pears than in some other countries. And the quality is great."
"Some pears are a little more naturally bronzed, but that doesn't detract from their flavor or shelf life. As with apples, that comes with working with a natural product. You can't control the weather on which you depend. We must make do and arm ourselves as best we can," Wendy concludes.
Photos BP Fruitcraft
For more information:
Wendy Bangels
BP Fruitcraft
Tel: +32 (0) 470 957 905
Email: [email protected]
Website: www.bpfruitcraft.com