Limoneira is thrilled to announce the launch of its newest campaign, Climate Smart Lemons™. “Before the world began thinking of regenerative agriculture, we have been dedicated to ensuring that each generation can continue growing a sustainable lemon,” said Harold S. Edwards, president & CEO. “At the core, our growers and trees are rooted in tradition, thriving through technology.”
Climate Smart Lemons will also feature key partners that share a sense of responsibility to the environment and supply chain initiatives.
Climate Smart Lemons are not only a representation of Limoneira’s commitment to a sustainable future, but also an opportunity to showcase the work that goes into creating a high-quality fruit.
“The campaign’s key features, which include multiple new packaging options that will be plastic-free and/or biodegradable, spotlights on the different growers that are paragons of sustainable farming practices and informative content centered on consumer education,” said Susan Jones-Ng, director of global sales and citrus marketing.
Left to right: Harold S. Edwards, Susan Jones-Ng, Edgar Guttierrez
This campaign is the company’s pledge to both sustainability and transparency, where the consumer will be able to see behind the curtain the work underpinning the creation of premium fruit. Climate Smart Lemons will also feature key partners that share a sense of responsibility to the environment and supply chain initiatives because sustainability continues after the fruit is picked.
Unique from its other campaigns, Climate Smart Lemons is a pledge towards a more sustainable and resilient future. “Being able to grow premium citrus for 130 years is not a fluke, but rather proof that successful growing requires being thoughtful and forward-thinking,” said Edgar Guttierrez, VP of farming. “From decisions in the early 1900s to be a founding member of the oldest-operating insectary in the county to the recent focus on creating ways to grow in water-scarce areas, we remain committed to longevity in the land.”
For more information:
Michael Gonzales
Limoneira
Tel: +1 (805) 525-5541 x1069
[email protected]
www.limoneira.com